PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: Namedropping in the Context of Branding

April 3rd, 2014 by

Rebranding takes money and preparation, but the rewards can pay back in dividends. Here are some important points to keep in mind before starting the process.

PR Insider: The End of Brand and the Beginning of Reputation

February 6th, 2014 by

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.