Tag Archives: Public

Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations. … | MORE »

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Path Is on the Right Track to Win Back Users’ Trust

When Path, a mobile social networking app that prioritizes privacy, was exposed for uploading confidential information to its servers, the company took immediate steps to appease users’ concerns regarding the control they had over their … | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance … | MORE »

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PR News Survey: A Day in the Life of a PR Practitioner

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR … | MORE »

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Planned Parenthood Cut-Off Tests Komen’s Public Image

In the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted … | MORE »

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