Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.
Archive:
How to Structure Your Press Release for Effective Storytelling
May 2nd, 2017 by Jerry AsciertoMore than 5,000 press releases are issued each day and reporters get roughly 100 pitches daily via email. So, how can you produce a release that stands out from the crowd? That was the question tackled by Mandy Menaker, head of PR and brand development for Shapr, and Erin Burke, director and vice president of APCO Worldwide, at the PR News Press Release Writing Workshop at the Yale Club in New York.
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
The Epic List of Useless Words and Phrases (Continued)
September 22nd, 2015 by Diane SchwartzThere are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued
4 News Writing Rules to Craft Irresistible Press Releases
September 14th, 2015 by Richard BrownellFollow a reporter’s rules for writing and you will increase the potential for exposure for your releases.
PR Insider: The Write Stuff – Telling the Story
March 23rd, 2015 by Sean CarneyWhether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.
5 SEO Tips for Press Release Writing
March 13th, 2015 by Mark RenfreeSearch engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued
Above the Fold, or Just Out of Date?
April 10th, 2014 by Tony SilberI was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued
How to Avoid Mistakes in Crafting Press Releases
November 27th, 2013 by Richard BrownellPreventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.