4 News Writing Rules to Craft Irresistible Press Releases

September 14th, 2015 by

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

PR Insider: The Write Stuff – Telling the Story

March 23rd, 2015 by

Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story.


5 SEO Tips for Press Release Writing

March 13th, 2015 by

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

How to Avoid Mistakes in Crafting Press Releases

November 27th, 2013 by

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.