8 Rules to Sharpen Your PR Writing

April 21st, 2015 by

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

SHARPEN YOUR DELIVERY: The folks at recently compiled 50,000 press releases to get a more quantitative understanding of how releases work. Contrary to conventional wisdom, nearly 20 percent of releases are published on Monday. The weekend also may be a good time to get out the word.

50 Words Your Press Release Can Do Without

January 28th, 2015 by

Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.

Avoid Jargon and Clichés in Your PR Writing

February 4th, 2014 by

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.

10 Takeaways from PR News’ Chicago Writing Boot Camp

November 25th, 2013 by

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.