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Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.
Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.