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During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.
Resistance is futile. Visual storytelling is fast moving to the core of marketing communications, as PR pros migrate many of their messages to the visual medium from the written word.
This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.
For Calvin Stowell, director of digital and content at DoSomething.org, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.