How to Get Employee Buy-In for Your CSR Program

November 7th, 2013 by

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).

5 Ways to Prove the Business Value of Social Media

November 5th, 2013 by

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.

Recipe for Baking Visual Storytelling Into Your PR strategy

November 5th, 2013 by

Resistance is futile. Visual storytelling is fast moving to the core of marketing communications, as PR pros migrate many of their messages to the visual medium from the written word.

Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling

October 30th, 2013 by

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.

How to Frame Your Visual Storytelling Strategy

October 8th, 2013 by

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.

Camaraderie is Key To Building Your Digital Dream Team

September 17th, 2013 by

For Calvin Stowell, director of digital and content at, the website focusing on younger people and social change has all the tools to construct a successful digital team. The trick is to make sure there is a sense of camaraderie among the team members.

How to Get Your Digital Team Stoked

September 12th, 2013 by

With online media moving at warp speed these days, it’s incumbent upon PR managers and directors to get the most out of their digital teams.

Hashtags on Facebook? PR News Followers Say #notagreatidea

April 5th, 2013 by

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.