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Hall-of-Fame

Rector, Gilfeather, Bagnall and Daniels to Be Inducted Into PR News’ Measurement Hall of Fame

April 7th, 2017 by

Each April, PR News inducts into its Measurement Hall of Fame communications professionals who have played longtime leadership roles in helping to define and expand industry measurement strategies, programs and standards. This year’s inductees—Elizabeth Rector, John Gilfeather, Richard Bagnall and Mike Daniels—will be honored during a special ceremony April 21 at the National Press Club in Washington, D.C. during PR News’ Measurement Conference.

Stumped on PR Metrics? Try a ‘Hybrid’ Approach

November 20th, 2013 by

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.