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Hall-of-Fame

Rector, Gilfeather, Bagnall and Daniels to Be Inducted Into PR News’ Measurement Hall of Fame

April 7th, 2017 by

Each April, PR News inducts into its Measurement Hall of Fame communications professionals who have played longtime leadership roles in helping to define and expand industry measurement strategies, programs and standards. This year’s inductees—Elizabeth Rector, John Gilfeather, Richard Bagnall and Mike Daniels—will be honored during a special ceremony April 21 at the National Press Club in Washington, D.C. during PR News’ Measurement Conference.

Developing an Effective Social Media Measurement Strategy

February 5th, 2014 by

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.