PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer Beth Monaghan, who didn’t set out to merely establish a PR agency 10 years ago—she hoped to create a family environment in which people have fun together delivering creative ideas to clients. Leading by example, she enables employees to see that they can achieve both a successful, fulfilling career and a great personal life.
PR News will announce the winners of its 2017 Agency Elite Awards at the annual Platinum PR & Agency Elite Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2017. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.
If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.
It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.