Archive:

PR Insider: 5 Tips for Working with a PR Agency

February 24th, 2014 by

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.

You’re a Storyteller First, But Never Forget Your Agency is a Business

January 24th, 2014 by

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.

PR Insider: In a Merger, It’s the Little (and Big) Things that Count

January 23rd, 2014 by

If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.

PR Insider: Ask the Right Questions During a PR RFP

January 2nd, 2014 by

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.