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It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.
If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.
It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.