Tag Archives: Peppercomm
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.
If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.
We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention.
Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?
While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.