Olympian Bode Miller Avoids Weepy Interview Blame Game

February 18th, 2014 by

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.


Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

February 6th, 2014 by

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued