Tag Archives: olympics

Olympian Bode Miller Avoids Weepy Interview Blame Game

Posted on 02/18/2014 by Richard Brownell

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

Posted on 02/06/2014 by Brian Kelly

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According … | MORE »

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