Tag Archives: Ogilvy

5 Skills For Better Strategic Communications

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee. | MORE »

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How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

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PR Developing New Disciplines for The Not-Too-Distant Future

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Tagged , , | 1 Comment