Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.
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How To Make Your Newsletters Stand Out
April 19th, 2023 by Alli LongWhile it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.
PRNEWS Announces Winners of 2023 Nonprofit Awards
March 15th, 2023 by PRNEWSPRNEWS today announced the winners of its 2023 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.
As in the Business Sector, Preparation is Essential for Nonprofits Navigating PR Crises
September 22nd, 2022 by George HajAs in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.
5 Tips for Nonprofits Looking to Recruit and Engage Influencers
March 19th, 2018 by Hayley JenningsWorking with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.
Corporate/Nonprofit PR Professional of the Year Paasche Drove PayPal’s Hurricane Relief Efforts
December 28th, 2017 by Chris SeymourWith Franz Paasche leading the way, PayPal’s communications function has helped shift perception of the company from its legacy reputation as a “button on a website” for online payments to an innovative financial platform that collaborates across the industry to provide secure commerce experiences wherever users are actively engaged. And after recent tragedies, including Hurricane Harvey, Paasche has acted as a key advisor in the development and launch of a disaster relief campaign.
How St. Jude Children’s Research Hospital Uses Instagram to Make Science Fun
September 29th, 2017 by Samantha WoodFor Carrie Strehlau, turning a complex subject into an engaging story is part of her everyday challenge. Strehlau, a senior social media specialist at St. Jude Children’s Research Hospital, has found Instagram Stories to be a great vehicle for highlighting and humanizing the hospital’s work. In this Q&A, she shares her approach to the platform, how she measures success and why spontaneity can be just as important as prep work when it comes to Instagram Stories.
How the Cystic Fibrosis Foundation Used Live Streaming to Redefine Its Live Events
September 22nd, 2017 by Samantha WoodHow can you engage a community of thousands from across the world while making them a part of your live events? For Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, live streaming has emerged as a key way to create community and encourage participation for those who can’t be onsite, allowing them to contribute their thoughts and questions in real time.
50 Game-Changers of PR: Vanessa Wakeman
September 6th, 2017 by Samantha WoodFor the past 14 years, Vanessa Wakeman has given her team simple marching orders: to challenge what is before you, in pursuit of a greater good. Her dedication to challenging the status quo has led to her great success in the social change sector.
How United Way Uses Social Media to Address Drastically Different Audiences
June 23rd, 2017 by Samantha WoodAs United Way of Miami-Dade’s one-person social media team, Shairy Gonzalez has to be nimble enough to address different audiences from day to day or even moment to moment. She might attend a fundraising event with corporate movers and shakers in the morning, and later get her hands dirty at a volunteer site in the afternoon. Gonzalez, who will speak at the upcoming Digital and Marketing Show in Miami, October 17-19, shared some examples of how she engages vastly different audiences on social media.