As exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.
Archive:
PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros
December 14th, 2023 by Nicole SchumanThis week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.
PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins
September 28th, 2023 by Nicole SchumanThis week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.
Start of Football Season Launches Creative Brand Campaigns
September 7th, 2023 by Nicole SchumanWith a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
AP Style Update: Super Bowl and Football Terms
January 30th, 2023 by Nicole SchumanIn this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.
In a PR Crisis, Admit the Truth Now or Pay The Price Later
January 17th, 2023 by Arthur SolomonAdmitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.
PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s
January 12th, 2023 by Seth ArensteinThe media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.
The PR Link Between ‘Monday Night Football’ and Capitol Hill
January 4th, 2023 by Andrew GrahamThey were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
Sports PR Crises That Provide Lessons for All
October 31st, 2022 by Arthur SolomonBooks about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued