The Super Bowl is one of the most highly anticipated annual events in popular culture. But for many people tuning in, the advertising breaks are every bit as compelling and competitive as the game itself. This year, ads from Tide, Amazon and the NFL won the day and gave their brands a lift, while Dodge Ram shot itself in the foot with a tone-deaf spot.
When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.
The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.
NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.