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3 Super Bowl Ads That Gave Their Brands a PR Boost

February 5th, 2018 by

The Super Bowl is one of the most highly anticipated annual events in popular culture. But for many people tuning in, the advertising breaks are every bit as compelling and competitive as the game itself. This year, ads from Tide, Amazon and the NFL won the day and gave their brands a lift, while Dodge Ram shot itself in the foot with a tone-deaf spot.


Pizza Wars: Attack of the Papa John’s Competitors

November 3rd, 2017 by

When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.

NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

August 29th, 2014 by

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.