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McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.
Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.