Tag Archives: #myNYPD

4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , , | 3 Comments