Archive:

Overcoming the Challenges of Digital PR Campaigns

October 8th, 2014 by

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.

Cohen: A ‘Seat at the Table’ is No Longer Good Enough

October 23rd, 2013 by

The City of Brotherly Love will be the backdrop for The Public Relations Society of America’s annual meeting, which officially kicks off this weekend. During the conference Joe Cohen, senior VP of MWW, will take charge as National Chair-Elect, PRSA, for 2013-2014. He spoke with PR News about what’s on his agenda.