Tag Archives: Mike Samec

4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Tagged , , , | 1 Comment

Digging Deeper on PR Campaign Performance

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.  | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Tagged , , , | Comments Off