How Microsoft Puts Customers at the Heart of Its Storytelling

August 28th, 2017 by

At Microsoft, storytelling centers on customers that are doing great things (big and small) with its products and services, instead of the other way around. The company highlights what it calls “People of Action,” sharing authentic tales of success written by none other than the customers themselves. Here are four elements that Microsoft always keeps in mind to make its storytelling shine.

Retailers Look to Boost PR by Staying Closed on Black Friday

November 27th, 2013 by

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.

Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’

November 13th, 2013 by

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.