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In Wake of #MeToo, Microsoft Makes a Bold Move to End Forced Arbitration

December 20th, 2017 by

Over the past two months, the #MeToo movement has sparked a long-overdue national conversation around sexual harassment. And now, one of the nation’s biggest companies is moving beyond talk to action. Microsoft has announced that it would end the common corporate practice of “forced arbitration,” which requires victims of sexual harassment to settle cases privately rather than through a court of law. Will other companies follow its lead?

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How Microsoft Puts Customers at the Heart of Its Storytelling

August 28th, 2017 by

At Microsoft, storytelling centers on customers that are doing great things (big and small) with its products and services, instead of the other way around. The company highlights what it calls “People of Action,” sharing authentic tales of success written by none other than the customers themselves. Here are four elements that Microsoft always keeps in mind to make its storytelling shine.

Retailers Look to Boost PR by Staying Closed on Black Friday

November 27th, 2013 by

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.

Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’

November 13th, 2013 by

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.