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5 Tips for a Successful Social Media Crisis Response

February 3rd, 2012 by

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 3rd, 2012 by

When it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the… Continued