Nine key takeaways for PR pros from our Media Relations Virtual Summit.
Archive:
When Not to Pitch a Story
November 29th, 2023 by Arthur SolomonBecause of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.
What Do “Jeopardy!” and PR Have in Common?
November 17th, 2023 by Ilena Di ToroBoth in public relations and on a game show like Jeopardy, things don’t always work out the way you want.
Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships
November 15th, 2023 by Nick WodzinskiThe process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.
Creating an Effective Press Kit: Key Components
November 10th, 2023 by Katerina AntonovaA ‘how to’ on creating a press kit that can impress editors and journalists.
The Friday News Dump Is Counter-Productive in the Social Media Age
October 19th, 2023 by Sean O'LearyThe Friday news dump has turned into a match ready to light your worst news on fire.
Build Your Media Relationships by Making Journalists’ Jobs Easier
October 16th, 2023 by Matt PetterutoIf you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued
Developing Your Stakeholders as Trusted Sources
October 6th, 2023 by Nicole SchumanMedia experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media.
How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences
September 6th, 2023 by Dustin Siggins and RJ CasterIf you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking
August 9th, 2023 by Arthur SolomonPR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.