PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
The techniques you need to hone your writing skills so that the media or your customers take notice.
Australian airline Qantas shut down its media-facing Twitter account as of today.