The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.
Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.
Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
The techniques you need to hone your writing skills so that the media or your customers take notice.
Australian airline Qantas shut down its media-facing Twitter account as of today.