Archive:

shutterstock_22475524

3 Ways to Quit Hoarding Your PR Data and Be More Selective

March 17th, 2017 by

Trying to separate the signal from the noise when it comes to PR measurement can be a daunting task. There is so much data at your disposal that it’s tempting to try and embrace it all. But one of the most common traps companies fall into when starting a measurement program is in taking too wide of a view of what should be measured, says Jessica Onick, corporate public relations program manager at B2B software firm Citrix. “The biggest mistake that we as PR people make is the tendency to want to measure the universe,” she said.

4 Free Twitter Measurement Tools You Can Use Right Now

April 3rd, 2015 by

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’

November 13th, 2013 by

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.

Digging Deeper on PR Campaign Performance

November 11th, 2013 by

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.