An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
Archive:
PR Measurement Predictions From the PRNEWS 2024 Agency Elite
February 21st, 2024 by PRNEWSWhile fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members
February 14th, 2024 by Kaylee HultgrenThe Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.
The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine
January 25th, 2024 by Kaylee HultgrenMeasurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.
PR Finally Has a Seat at the Table—Thanks to Better Measurement
December 11th, 2023 by Laura EmanuelHow PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.
PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.
Explainer: What is the Difference Between CSR and Purpose?
August 15th, 2023 by Nicole SchumanAt first glance, the two terms, CSR and purpose may seem interchangeable.
What Communicators Need to Know for the Google Analytics 4 Conversion
June 27th, 2023 by Nicole SchumanWe asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.
Tech PR Industry Must Work Fast, But Also Be Agile and Proactive
March 20th, 2023 by Erika BradburyIn this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.
Recession and Covid Fears Linger, Yet PR Can Thrive in 2023
January 30th, 2023 by Jennifer RisiWe are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.