McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.
The solution McDonald’s crafted to its customer service problem is a great example of effective communications.
Posted in Crisis Management, Free Content, Internal Communication, Media Relations, Water Cooler
Tagged communications, Crisis, customer service, drive-thru, fast food, franchise, McDonald's, restaurants
By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.