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8 Do’s and Don’ts for Connecting With Journalists on Social Media

December 29th, 2016 by

Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work. But how can you best use social media to get their attention? Michelle LeBlanc, social media strategist with Industrium, offers up this quick checklist of do’s and don’ts.

Make Your Email Pitch to the Media Shine

December 26th, 2013 by

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

5 Tips for Breaking Through to Journalists You Don’t Know

November 25th, 2013 by

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.