Archive:

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

After the spread of misinformation on Facebook prior leading up to the 2016 presidential election, the social giant began a partnership with journalists to factcheck and flag false news stories on the platform. Now, two years after the program began, some participating reporters are calling for its discontinuation, alleging that the partnership is little more than a crisis PR stunt and that Facebook has compromised their journalistic integrity.

Social media provides a great opportunity to connect directly with journalists, who often turn to platforms like Twitter to find sources, track breaking stories and promote their work. But how can you best use social media to get their attention? Michelle LeBlanc, social media strategist with Industrium, offers up this quick checklist of do’s and don’ts.

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy… Continued

Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me… Continued