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5 Parts of a Successful Email Pitch

July 16th, 2015 by

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

Adam Myrick

Are You a ‘So What’ PR Writer?

December 19th, 2013 by

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.

Pitching Stories to Overworked Journalists

December 12th, 2013 by

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.