IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.
Archive:
[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social
September 26th, 2023 by Nicole SchumanCoyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.
Is Integrated Communications the Holy Grail or Just Cheap Talk?
September 17th, 2017 by Diane SchwartzGrowing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
The Epic List of Useless PR Tactics
November 11th, 2014 by Diane SchwartzA while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog… Continued
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
Here’s How to Unlock The PR Value of Integrated Communications
September 18th, 2013 by Matthew SchwartzWhile it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process.