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How to Get Your Brand Started on Instagram [Infographic]

April 1st, 2015 by

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

February 3rd, 2015 by

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

December 19th, 2014 by

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

January 17th, 2014 by

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.

How to Frame Your Visual Storytelling Strategy

October 8th, 2013 by

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.