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WhatsApp Follows Snapchat’s Lead With Latest Feature

February 21st, 2017 by

It looks like WhatsApp is taking a page out of Snapchat’s book, just as Instagram did before it. On Monday, WhatsApp unveiled a new wrinkle to its “Status” feature, adding the ability for users to share videos, GIFs and pictures with their friends for just 24 hours before disappearing. Those visuals can be customized with emojis, written upon and captioned as well. In the past, users could only update their status with text—now you can show, rather than just tell, your friends what you’re up to.

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3 B2B Instagram Lessons From Northrop Grumman

February 9th, 2017 by

When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft, spacecraft and radar systems. But as it dove deeper into Instagram, the company realized the platform could be much more than just a repository of slick product pictures.

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PR News Boot Camp

December 15th, 2016 by
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How to Get Your Brand Started on Instagram [Infographic]

April 1st, 2015 by

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.

After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

February 3rd, 2015 by

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

December 19th, 2014 by

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

PR Insider: Visually Promoting The Client’s Global Brand Story

July 10th, 2014 by

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.

4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

January 17th, 2014 by

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure.