Archive:

Hill+Knowlton created this infographic to coincide with its “Communicating Character” study. According to H+K, character is defined by the interaction between brand reputation and character—a dynamic in which communicators play a crucial role. Hill + Knowlton said that character is what drives 73% of respondents to make purchasing decisions.

Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

October 21st, 2013 by

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

February 16th, 2012 by

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued

Case Study: Using Twitter, American Airlines Defuses Security Incident

February 10th, 2012 by

Company: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

BC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

Carnival Crash Needs an Industry Response

February 1st, 2012 by

Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s… Continued