Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.
Archive:
Unlocking the Power of Love: Aligning Brands With Key Cultural Moments
February 14th, 2024 by Susannah MorganUPS, FedEx Seek Change in Holiday Shopping Message
October 3rd, 2014 by Richard BrownellUPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?