Archive:

shutterstock_558937705

Google Says PR Measurement Is About Quality Over Quantity

October 6th, 2017 by

When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators who try to collect and track an overabundance of metrics. But collecting more data isn’t going to bring about better insights, she says. Instead, communicators should break through the clutter of unnecessary (and just plain meaningless) metrics to focus on the ones that truly matter to you and your organization.

shutterstock_254093953

A 12-Step Checklist to Optimize Your Content for a Google Search

September 25th, 2017 by

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. From the time of day your page is posted, to making sure you always follow the 3/100 rule, there are a variety of methods for optimizing a page to make it dance with Google’s algorithm. Here’s a quick 12-step checklist to keep in mind whenever you’re posting a new piece of content to your site.

shutterstock_219975943

How to Approach SEO as Google Moves to a Mobile-First Index

January 5th, 2017 by

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

slider

Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

8 Ways to Make Your Content Shine on Google

February 11th, 2015 by

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

5 Ways to Improve Google Search Rankings for Your Content

January 29th, 2015 by

Here are some tips to achieve better search results for your brand’s content.

Google for Communicators: A Q&A With Christopher Penn

January 15th, 2015 by

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

6 Tips to Improve Your Content’s Google Search Ranking

January 13th, 2015 by

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

PR Insider: Trusted Content and SEO

July 21st, 2014 by

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.