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If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.
Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.