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How to Approach SEO as Google Moves to a Mobile-First Index

January 5th, 2017 by

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

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Leaked FTC Report Reveals How Google Altered Search Results

March 20th, 2015 by

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

8 Ways to Make Your Content Shine on Google

February 11th, 2015 by

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

5 Ways to Improve Google Search Rankings for Your Content

January 29th, 2015 by

Here are some tips to achieve better search results for your brand’s content.

Google for Communicators: A Q&A With Christopher Penn

January 15th, 2015 by

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

6 Tips to Improve Your Content’s Google Search Ranking

January 13th, 2015 by

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

PR Insider: Trusted Content and SEO

July 21st, 2014 by

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

7 Factors in Making SEO Work for Your Brand

May 15th, 2014 by

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

4 Tips for Improving Brand Outreach on Google

March 3rd, 2014 by

Here are some methods you can employ to enhance your messaging and grow your audience on Google.