Tag Archives: Gibbs & Soell

Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , , | 1 Comment

Digging Deeper on PR Campaign Performance

My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.  | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Tagged , , , | Comments Off