A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.
Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.
Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued
Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.
Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued
The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted LineDecember 3rd, 2011 by PR News
Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war