Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.
Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.
The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.
Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.
Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?
Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?
In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.