Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster while providing a focused roadmap for testing and measuring success.
As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. PR News recently sat down with Strub to get his thoughts on live streaming best practices, where companies go wrong in their approach and how the industry will evolve in 2017.
Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.
Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.
Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.
Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued