Tailor Your PR Efforts to Make an Impact on Facebook

February 7th, 2014 by

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

12 Things to Take Note of in PR Job Candidates

January 28th, 2014 by

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say.

How Facebook Can Better Reflect Your Brand Attributes

December 30th, 2013 by

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.

LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros

December 24th, 2013 by

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.

Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

December 17th, 2013 by

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.

PR Tips on How to Leverage Google+

December 5th, 2013 by

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?

PR in 2023: What the Next Decade Holds in Store for Communicators

December 4th, 2013 by

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?

What Makes a Story Go Viral

November 14th, 2013 by

This is what it takes to create the story that goes viral on social media.

Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach

November 11th, 2013 by

In the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.