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PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Leave it to a media company to offer a mini-case study in media relations. ESPN cut around 100 jobs on Wednesday, about half of which affected on-air talent. While the cuts were expected, they went deeper than many industry-watchers anticipated. Thanks to ESPN’s transparency about the layoffs, many of its talking points in its prepared statements became the foundation of coverage from media outlets.

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.