Tag Archives: earned media

PR Insider: Driving Influence With Earned Media Relations

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.

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PR Insider: The Rise of Hidden Paid Content

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?

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