Tag Archives: earned media

How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

Posted in Featured, Free Content, PR Insiders, Social Media, Water Cooler | Tagged , , | Leave a comment

PR Insider: Driving Influence With Earned Media Relations

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | Tagged , , | Comments Off

PR Insider: The Rise of Hidden Paid Content

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content? | MORE »

Posted in Featured, Free Content, PR Insiders | Tagged , , , | 1 Comment