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4 Ways to Change the Paid, Owned and Earned Media Structure

June 15th, 2017 by

If the lines between paid, owned and earned media have become blurred, why is the internal structure at most organizations still so linear? In this commentary, Brooks Thomas, social business advisor with Southwest Airlines, argues for a more integrated approach and provides four tips for smaller organizations looking to bust down the silos between those three types of content.

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How to Integrate Communications with Earned Media

July 15th, 2015 by

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.

PR Insider: Driving Influence With Earned Media Relations

March 5th, 2015 by

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.

PR Insider: The Rise of Hidden Paid Content

March 13th, 2014 by

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?