Tag Archives: Doreen Jarman
Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.
It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.