Tag Archives: Doreen Jarman

Avoid Jargon and Clichés in Your PR Writing

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.  | MORE »

Posted in Free Content, Water Cooler | Tagged , , , , , , | Comments Off

‘Keeping it Real’ the Recipe for Appetizing PR Writing

It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.  | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | Comments Off