Archive:

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?