Tag Archives: Digital Media

Facebook at 10: How a Social Network Revolutionized Media and Communications

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year … | MORE »

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9 Tips for Successful PR Execution of Native Advertising

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the … | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder … | MORE »

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Case Study: Using Twitter, American Airlines Defuses Security Incident

Company: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was … | MORE »

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How to Make Your Social Media Policy Stick

Matthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a … | MORE »

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Social Media Looms Large in Komen’s Latest Decision

Hyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure … | MORE »

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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to … | MORE »

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