Nine key takeaways for PR pros from our Media Relations Virtual Summit.
Archive:
How AI Can Help Communicators Tell Stories on Video
December 3rd, 2018 by Kareem Farid, APCO WorldwideHow many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.
Facebook at 10: How a Social Network Revolutionized Media and Communications
February 4th, 2014 by Brian W. KellyFacebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued
9 Tips for Successful PR Execution of Native Advertising
September 9th, 2013 by Tony Silber“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.
Look Up. It Can Be Addictive.
September 3rd, 2013 by Diane SchwartzWomen are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests
February 17th, 2012 by PRNEWSOne of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder… Continued
Case Study: Using Twitter, American Airlines Defuses Security Incident
February 10th, 2012 by PRNEWSCompany: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued
How to Make Your Social Media Policy Stick
February 8th, 2012 by PRNEWSMatthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued
Social Media Looms Large in Komen’s Latest Decision
February 6th, 2012 by PRNEWSHyperbole may often be used when describing the impact of social media, but over the last month, its power has been undeniable in helping organize people to inspire—or prevent—change. Susan G. Komen for the Cure… Continued