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5 Perspectives on Data-Driven Social Media Marketing

April 13th, 2017 by

Data-driven marketing is not just a buzz term, it’s a real business need. But data analysis requires human intervention and it’s easy to mistakenly select metrics that are not delivering the full picture or are misleading. To understand how marketers are implementing data, we asked five of the industry’s best and brightest: Are you using data for your social media marketing efforts? How does it guide your decisions? Here’s what they said.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.