Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner. Nonetheless, it’s clear that many brands have yet to grasp the importance of customer support on social media and what a critical part it plays in overall brand marketing. So let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust plan.
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Don’t Fall for These Top Lies About Social Customer Care
February 15th, 2017 by Miri Rodriguez, Microsoft AmericasPR Insider: How Social Are We Really?
January 21st, 2014 by Todd LynchSocial media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.