Archive:

Following the news of Shohei Ohtani’s involvement with an illegal bookmaker in California, the MLB is stuck between a rock and a hard place. Our author summarizes the scandal and provides a crisis communications format that should have been followed.

The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.

As we close the book on another year, there are many teachable moments for communications and PR teams around the world. Here’s a look at the highlights from 2023 and the key lessons we’ve learned.

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

The Friday news dump has turned into a match ready to light your worst news on fire.

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.