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PR Insider: 8 Tips for Effective Crisis Planning

September 8th, 2014 by

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

December 3rd, 2013 by

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance.