The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
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PR Insider: 6 Steps To Create a Comprehensive PR Plan
May 19th, 2014 by Sandra CoyleYou’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
PR Insider: Harnessing Your Inner Spokesperson
April 24th, 2014 by Sandra CoylePR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.
PR Insider: 5 Tips for Working with a PR Agency
February 24th, 2014 by Sandra CoyleIt takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.