The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.
Archive:
Mastercard Chief Marketing and Comms Officer on Integrating Communications
April 18th, 2024 by PRNEWSDownsized Delights: How Shrinkflation Can Chip Away at Brand Equity
March 26th, 2024 by Layton LassiterShrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.
Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators
March 6th, 2024 by Kaylee HultgrenAn IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
Communications Strategy: Three Fundamental Aspects to Building a Movement
February 2nd, 2024 by Kaylee HultgrenLulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking
August 9th, 2023 by Arthur SolomonPR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.
How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop
August 1st, 2023 by Erika BradburySynchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”
What Succession Gets Right (and Wrong) about Communications
April 25th, 2023 by Allison BraleyAs the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.
PR Insider: Handling Communications During a Product Recall
May 4th, 2015 by Todd HarrisPreparation is crucial in communicating with the public, the media, and employees about a product recall.