It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued
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Four Pitfalls to Avoid in Content Marketing
November 19th, 2018 by Ronn Torossian, 5WPRYou’ll have plenty of opportunities to devour stuffing on Thanksgiving. When it comes to SEO and content marketing, it’s best to avoid keyword stuffing, writes 5WPR CEO Ronn Torossian. He offers this tip and other pitfalls to avoid in an effort to make your content marketing successful.
Steve Jobs’ Former Publicist Shares a New Roadmap for Content Marketing
November 9th, 2018 by Hayley JenningsPR professionals are in the business of influencing public opinion. But the methods around that influence have changed with the times, says Andy Cunningham, PR entrepreneur, author of “Get to Aha!” Discover Your Positioning DNA and Dominate Your Competition” and PR News’ 2018 Digital Awards Luncheon keynoter. Cunningham, who helped Steve Jobs launch the original Macintosh, shared best practices for establishing a digital footprint using memes and a special kind of content marketing in an exclusive Q&A with PR News.
How to Create Compelling Content Without Breaking the Bank
December 7th, 2017 by Jerry AsciertoYou don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.
3 Facebook Content Marketing Tips for B2B Firms
March 24th, 2017 by Jerry AsciertoThe competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn’t mean they’ll automatically engage with your content. Yet, one of the most common mistakes content marketers make on Facebook is in focusing too much on lead generation and not enough on building a community and offering content of real value, says Chad Berndtson, director of content marketing and social media at B2B cyber security firm Palo Alto Networks.
7 Ways to Improve Your Content Marketing
March 13th, 2017 by Drew Neisser, Social Media ExplorerIt’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day, there are 1,300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your content is simply being drowned out in an ever-quickening deluge of words and images. So what’s a content marketer to do? We suggest the following seven ways to stand out from the crowd.
PR Insider: Using Content to Stay in Front of Your Audience
November 4th, 2014 by Joy BeachyHow do you stay in front of your customers, so they choose you instead of the competition, yet not be so pushy as to drive them away? It’s a fine balance, and content marketing can help maintain it.
William Mills Increases Awareness with Content Distribution
October 15th, 2014 by Serena EhrlichMany of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.
PR Insider: More Fans Than Plans
October 6th, 2014 by Mindy LanceYou find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out.
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued