Archive:

PR Insider: 5 Reasons You Should Conduct a Client Survey

March 9th, 2015 by

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

PR Insider: Sticky Client Time and Money Issues

January 26th, 2015 by

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

PR Insider: Empowering Your Client in Three Simple Steps

January 8th, 2015 by

In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.

PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

October 27th, 2014 by

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

PR Insider: How to Build the Client Roster You Really Want

March 24th, 2014 by

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.