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Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.
Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.
Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.