Tag Archives: client relations

PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client. | MORE »

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PR Insider: How a Quick Trigger Can Kill Campaigns

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection. | MORE »

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PR Insider: How to Build the Client Roster You Really Want

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth. | MORE »

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PR Insider: Planning, Engaging and Improving for 2014

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.  | MORE »

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PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option. | MORE »

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