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Collins,Carmen

Digital Leader of the Year Carmen Collins Led Cisco’s Talent Brand to New Heights

January 12th, 2018 by

In 2017, Carmen Collins became the manager of Cisco’s talent brand social media team globally, a year after creating one of the industry’s top employee advocacy programs. Launched as a pilot in the spring of 2016 and a full-fledged program in the summer of 2016, the WeAreCisco Snapchat channel was Collins’ brainchild. In the last 12 months, the program has doubled unique daily views while flashing completion rates of 60% to 70% completion rates are way above industry average research.

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A Decade of Hashtags and You’re Still Doing It Wrong

September 15th, 2017 by

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.

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Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

July 1st, 2015 by

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged.

Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

December 17th, 2013 by

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.