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Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.