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“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens… Continued

It is better to play offense than defense. Don’t wait until you and your team are asked to prove your value to the business. Start a measurement program now so that when the inevitable happens and the C-suite wants proof of communication’s contributions to the organization, you’ve already got it in hand.

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session… Continued

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.