Tag Archives: C-suite

PR Insider: 5 Lessons For the C-Suite from ‘Mad Men’

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age. | MORE »

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Stumped on PR Metrics? Try a ‘Hybrid’ Approach

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.  | MORE »

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