Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.
Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.