How to Increase Your Press Release ROI

August 13th, 2015 by

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps.


Interactive Media as Prime Content for Communicators

July 17th, 2015 by

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

PR Insider: What Communicators Need to Know About Google+ Changes

March 2nd, 2015 by

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

William Mills Increases Awareness with Content Distribution

October 15th, 2014 by

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results.

PR Insider: 7 Types of Content Reporters Want in a Press Release

September 5th, 2014 by

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.

How to Find and Create Visual Content for Your Brand

August 12th, 2014 by

Finding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.

Amazon Press Release New Twist for Twitter

October 1st, 2013 by

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?