McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

September 24th, 2013 by

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.