Tag Archives: Burger King

McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers. | MORE »

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